FV
Growth & Marketing Operator

Felipe Vera

I operate in impact cycles each one designed to diagnose a problem, prototype a solution, align the team and install governance that holds. When a cycle is complete, the system runs on its own. When a new challenge appears, a new cycle begins.

Strategy·Automation·Prototyping·Revenue·Valparaíso, Chile
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∞ repeat01Diagnose02Prototype03Align04Govern
Diagnose
Core Strengths

I have experience designing and executing growth initiatives end-to-end: from funnel strategy and go-to-market definition to automation, data analysis and digital campaigns. I execute when needed especially to prototype, test and accelerate learning while keeping a systemic view of the business.

Growth strategy & experimentation
Marketing automation & systems
Funnel design and optimization
Prototyping (technical & operational)
Cross-functional collaboration
Data-informed decision making
How I work Impact cycles
1Diagnose

Map systemic issues, business levers and strategic priorities before moving.

2Prototype

Build fast flows, automations, tools to reduce ambiguity and validate direction.

3Align

Use working prototypes to align founders, teams and stakeholders around a shared path.

4Govern

Design SOPs, ownership frameworks and governance so the system sustains itself.

Each cycle is designed to solve a specific problem end-to-end. Once governance is in place and the system holds, the cycle is complete. When a new challenge emerges a different lever, a new bottleneck, a shift in strategy a new cycle begins.

Generating quick wins is straightforward. Making them sustainable is the hard part. That’s why I work in cycles: focused interventions that leave structure behind, not dependency.

I don’t centralize execution. I build the conditions for it to happen without me.

Prototyping as leverage

I use execution as a strategic tool:

Why
  • Reduce ambiguity
  • Lower operational pressure
  • Avoid abstract discussions
  • Validate direction before scaling
Prototypes may include
  • Flows
  • Automations
  • Simulators
  • Architectures
  • Internal tools
Once fulfilled
  • Delegated
  • Documented
  • Standardized
  • Or discarded
Experience

Growth Manager

ALPS Payments
Nov 2024 – Present
Chile
  • Designed and executed growth initiatives across acquisition, onboarding and activation.
  • Built and automated onboarding and commercial flows integrating CRM, internal tools and marketing systems.
  • Prototyped internal solutions to validate processes and accelerate execution across teams.
  • Supported go-to-market strategy and revenue optimization in a high-risk fintech environment.
  • Collaborated closely with founders, marketing, sales and product teams to align growth priorities.
Execution highlights
Marketing and commercial automationsFunnel and conversion optimizationPrototyping of internal tools and workflowsCampaign support and performance analysis

Growth Manager / Growth Consultant

Cuadra
May 2023 – Nov 2024
Chile
  • Led growth initiatives across marketing, experimentation and funnel optimization.
  • Designed and executed quick-win experiments to validate channels and messaging.
  • Supported strategic prioritization through data analysis and growth frameworks.
  • Worked hands-on with marketing tools, automation and campaign execution.

Selected Growth & Product Roles

Fintech, SaaS & Consumer Products
2019 – 2023
LATAM / US / EU
  • Executed growth strategies combining paid media, automation and experimentation.
  • Built and tested funnels, onboarding flows and activation strategies.
  • Prototyped solutions to validate ideas before full implementation.
  • Worked closely with product and engineering teams to align growth initiatives.
Skills

Growth & Marketing

  • Growth strategy & experimentation
  • Digital marketing campaigns (paid & organic)
  • Funnel analysis & optimization
  • Go-to-market execution

Automation & Prototyping

  • Marketing & CRM automations
  • Workflow and process automation
  • Technical prototyping (full-stack mindset)

Data

  • Funnel metrics & KPIs
  • Qualitative & quantitative analysis
Areas of impact
Growth & Go-to-Market
Revenue systems
Onboarding & activation
Risk & operational governance
Product strategy (from a systems perspective)

Engagement models

  • Strategic diagnostics (30–45 days)
  • Operating advisory
  • Fractional support for early-stage teams
  • Short-term system design & prototyping

Who I work best with

  • Founders
  • Early leadership teams
  • Companies that value governance and long-term leverage
  • Teams willing to tolerate constructive friction
Contact

Let’s talk about growth and systems.

Available for strategic diagnostics, operating advisory and fractional support for leadership teams building with intention.

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